Steven Tyler’s Grammy Awards Viewing Party

We’re so excited to share that we had the pleasure and honor of being a part of Steven Tyler’s Grammy Awards Viewing Party benefiting Janie’s Fund at the Hollywood Palladium, a Live Nation Special Event venue. The beautiful evening had over 600 A-listers and entertainment icons in a “Rock N Roll chic” dress code, live auction, and of course, many musical performances. Altogether the event raised a record-breaking $4.6 million and awareness for the cause. Tyler’s annual party launched in 2018 and has since raised more than $7.6M for the foundation he started in partnership with Youth Villages to help underage victims of sexual abuse.

The Grammy Awards Viewing Party included first and foremost a red carpet, followed by an outdoor cocktail reception and private dinner. We were able to provide beautiful seating for the glamorous evening at The Hollywood Palladium. The modern art deco-style reception area was further amplified by the luxurious linens on all the guest tables and our elegant Black Suede Chair Cover and Cushion on Gold Legs. The rest of the reception space was designed with the theme of Hollywood gold and black with accents of emerald.

Throughout the night, several items were auctioned off, including Aerosmith’s touring “Dream On” piano at $700,000, and fan bidding $100,000 to have his photo taken with Tyler on-site by celebrity photographer Andy Gotts.

The party doesn’t stop at the end of the night. Tyler kicked off the after-party with a performance of “Dream On” before introducing Jessie J to the stage. Jessie J replaced Miley Cyrus who tested positive for COVID-19. In her honor, Jessie J performed Party In The USA with Miley Cyrus’ band. To close out the night, Tyler joined Jessie J on stage to perform “Walk This Way.”

Co-chair supporters for the event include Aerosmith, Alice Cooper, Ashlee Simpson and Evan Ross, Caitlyn Jenner, Emilia Fazzalari, Hilary Roberts, Jason Wahler, Jim Carrey, John Paul and Eloise DeJoria, John Stamos, Kayte and Kelsey Grammer, Melissa Joan Hart, Michael Rapino, Paula Abdul, Randy Jackson, Sharon Stone, Shep Gordon, and Terry and Rebecca Crews. Honorary Event Chairs include Andrea Bocelli, Bill Maher, Sir Elton John and David Furnish, Lionel Richie, Tiffany Haddish, and Zoe Saldana.

Sponsors for the event include Acqua Panna & Perrier; Aerial BVI; AKA Group; Cincoro Tequila; LiveNation; S.Pellegrino; Merrill Lynch and Katana Safety.

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party

Steven Tyler's Grammy Awards Viewing Party