The Visionaries Behind Chameleon
Barbara Starler: After a 30-year career in Education and Psychology, Barbara Starler joined Chameleon Chair Collection in 2005, bringing her expertise in personal relations and a passion for design. She focused on introducing Chameleon Chairs to the event rental industry, building the brand’s reputation for innovation and excellence. Now President and CEO, Barbara has spent 20 years guiding the company’s growth, solidifying Chameleon’s position as the gold standard in luxury event seating.
Behshad Shokouhi: The architectural mind behind Chameleon’s patented designs, Behshad brought Teri’s vision to life. His ability to craft timeless silhouettes and unique features, like the Fanfare back, elevated event seating into a true art form.
Teri Rudin: As the visionary founder of Chameleon Chair Collection, Teri’s passion for innovative event design inspired the creation of chairs that seamlessly blend artistry and functionality. Her creative approach has been the foundation of Chameleon’s success.
Jerome Smolar: The late CEO of Chameleon Chair Collection, Jerome’s leadership and dedication helped transform the company into a global icon for luxury and innovation in event seating. His legacy continues to inspire the team today.
The Team Behind the Magic
Ima Villacorta has been an integral part of Chameleon Chair Collection since 2006, serving as Executive Administrator of Operations and Sales. With a strong background in nonprofit work and business administration, Ima plays a vital role in streamlining operations, managing client orders, and overseeing staff and finance functions. Her dedication, reliability, and deep sense of teamwork make her a cornerstone of Chameleon’s success.
Lupe Ballesteros leads Chameleon’s Shipping & Receiving department and supervises the Soft Goods team, bringing over 29 years of experience in the event rental industry. Since 2008, Lupe has ensured each order is fulfilled with precision and care, contributing to the beauty and reliability Chameleon is known for. Her pride in seeing Chameleon’s pieces at high-profile events is a true reflection of her passion for quality and detail.
Jen McArtor, Chameleon’s Graphic Designer since 2007, brings the brand’s visual identity to life through striking digital and print materials. With a background in animation, real estate marketing, and graphic design, Jen’s creative touch ensures Chameleon’s elegance and innovation shine through every visual element—from promotional campaigns to meticulously edited product photography.
Rayce PR and Marketing, led by founder Rhonda Couchigian has had the honor to support the Chameleon team for almost 2 decades. Rayce currently serves as the PR firm of record and provides Marketing Strategy and Services.