Chameleon Chairs LLC was formed in January 2005 and concurrently acquired an existing inventory and patent pending for the Chameleon Chair system. The opportunity to provide over 1,500 chairs for the 2005 Academy Awards® Governors Ball was the Company’s initial foray into the chair business. The Company does business as the “Chameleon Chair® Collection” and designs, manufactures, sells and rents its proprietary products.
Chameleon seating, with its unique and elegant silhouette, sexy tapered legs and attention to detail, is easily recognized and coveted by today’s foremost designers, event planners and venues. Chameleon chairs always make a statement, featuring a plush cushion, ergonomic design, interchangeable fabric coverings, and luxurious presentation. Our seating can be seen at the most prestigious events, weddings, corporate, multi-day events, holiday celebrations and in a wide variety of venues.
The Chameleon Chair Collection not only takes pride in our product but values our loyal and supportive clients. With this in mind, we ensure that our chairs are not only artfully created but versatile as well. Our seating can be used as designed or dressed with one of our many custom-tailored covers.
Always the trendsetter, Chameleon draws its inspiration from the world of fashion, seeking to provide its clients with cutting-edge style. Chameleon’s wardrobe is featured in an array of colors and textures, appealing to the chic and sophisticated as well as those with a more casual or whimsical flair.
The Company operates out of its headquarters, showroom, sales office and warehouse in Los Angeles, California.
The company was formed in January, 2005, and commenced operations as a direct rental provider of its Chameleon chairs. In 2007, Chameleon entered into an agreement with Classic Party Rentals, at that time the nation’s largest full-service event rental company, whereby Classic became Chameleon’s exclusive representative in several national markets. Effective August 1, 2009, our agreement was expanded whereby Classic assumed management and operations of Chameleon’s direct rental business throughout the United States, including Southern California and Las Vegas. In connection with that agreement, Classic had the exclusive right to rent Chameleon Chair products in each of its markets. In early to mid-2017, all of Classic’s locations were sold. In connection therewith, Chameleon entered into a series of new distribution agreements with the purchasers, thereby continuing its distribution in most of those cities. In addition, Chameleon has also sold chairs to rental companies which has expanded our coverage to over 50 U.S. cities. As such, Chameleon continues to operate as an independent company with its primary focus on design, manufacture and sale of its proprietary line of products, however does not engage in direct rental activities. Chameleon will continue to introduce new designs and products to the special events industry and other markets to build the company’s revenue.
Over the years, Chameleon has also sold its chairs, barstools, chair covers and other accessories to a variety of end-users including, but not limited to, event venues that host both corporate and social events, weddings, country clubs, restaurants, private dining rooms, hotels and museums. The Chameleon chair dolly is also an essential item, as it makes transporting quick, easy, and worry free. Our current market strategy is to continue to expand the sales segment by offering our current line as well as a variety of new designs.
The Company has filed for utility and design patents covering its new products and rental methods, including its transportation system.
On November 1, 2011, the United States Patent Office issued U.S. Patent No. 8,047,607 B1, on June 4, 2013 issued another patent No. 8,454,088 B2 for Modular Stackable Furniture Systems, and on December 27, 2016, Patent No. 9,527,519 B1. These Patents protect the structure of Chameleon's iconic and novel Chameleon Chair Collection, as well as the way in which Chameleon Chairs stack on top of each other for ease of use and storage and transport. In addition, Chameleon has obtained 2 patents in China No. ZL2012101434174 issued August 3, 2016 and No. ZL2012101323383 issued March 1, 2017 for the Chameleon chair.
The Company has also received the following design patents in the United States numbered D650607, D667230, D667233, D668478, D668069, D689706, D689709, D689710, D696037, D699463, D756142, D756143, and D756144.
The Company has received federal trademark registration for the names "Chameleon Chair" and "Chameleon Chair Collection" in the United States. It has also registered its trademarks in China, Mexico as well as the World Intellectual Property Organization for the mark "Chameleon Chair" covering the European Union.
The Company’s intellectual property
portfolio has been and will be updated as new innovations are added.
The Company has obtained an Intellectual Property Abatement (enforcement) insurance policy from the leader in intellectual property insurance, IPISC. This policy offers a unique plaintiff’s coverage which reimburses the litigation expenses to enforce a company’s IP against alleged infringers.